Blossoms

After a series of EP’s, Blossoms finally released their debut album this summer, and have embarked on an autumn UK tour, celebrating the success of a huge year for the group.

 

Blossoms have had a steady ascent to stardom, from playing a set for the Showcase event at the SXSW festival to being included in the BBC Sound Of 2016 selection, the band are currently riding high. Their eponymous album ,Blossoms, hit number one in the charts this year, assisted no doubt by the strategic release of the Charlemagne and At Most A Kiss EP’s earlier in the year.

 

This calculated flurry of new music cialis generique exemplifies the bands capacity to make it big, showing that they understand the business and promotional side of the music industry, as well as being able to produce music with serious mainstream appeal. This appeal is highlighted by the diversity in of the audience: a mix of teenagers up front while their parents loiter at the bar with a pint to the older couples that nod appreciatively at the back, there is something for everyone.

 

Blossoms arrive in Edinburgh to play at Potterrow, a venue which forms part of Edinburgh University’s Students Association, giving the whole gig an ever so slightly amateur feel. Once upon a time, Blossoms were indeed a student band, playing in pubs and hotels, and rehearsing in bassist Charlie Salts’ grandfather’s scaffolding yard, but those days are long gone. However, there is a certain charm to see a band that has broken into the stratosphere of mainstream music still playing at venues which lack the gloss and slick that they no doubt will become accustomed to in the years to come. Blossoms have mastered the art of cleverly engineered indie pop.

 

There is not one piece in ‘Charlemagne’, ‘At Most A Kiss’ or ‘Blown Rose’, to name but a few, that shouldn’t be there. Every musical element is considered and refined, creating a clean, flowing sound. The honing of each individual element takes time, effort and skill, and is the true marker that separate Blossoms from the majority of the indie pop pack. In a genre where too often each band’s music will merge with the rest, resulting in an indistinguishable mass of acoustic riffs and woeful tales of lost love, Blossoms’ clarity makes them stand out.

 

While the influences of The Arctic Monkeys and Oasis are obvious, the addition of 80’s style synth chords and subtle electronic effects add extra texture, simultaneously harking back to the golden days of northern pop while introducing novel aspects to their repertoire. Each track is streamlined and economical, with none lasting longer than five minutes: perfectly designed earworms that seemed destined for multiple appearances on the UK charts. The maturity they show in their composition is matched by their competence on stage, recognising their universality and therefore performing with their audience instead of to them.

 

Despite their obvious talent and understanding of the nuances of their industry, at times they seem to lack the ferocity and uncompromising edge that some of the more obscure, less successful groups possess. Furthermore, the clinical, engineered air that many of their flagship tracks have can lack heart make and for repetitive listening. However, their success shows that they’ve clearly cracked a winning formula, so why fix what isn’t broken.

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